The name of the PSA is Children See & Children Do, the message of this ad is children are the reflection of their parents' actions. If children see violence or racism that is what they will do because parents are the drivers and example of each child.
This message is very persuasive because that is what is happening today, parents do not realize that the bad actions that children do, they see it and they do it because that is what parents are teaching them with each action.